To be a successful business manager today, it requires more than just being skilled at your trade. You need to be versed in marketing, training, sales, human resources, and other seemingly unrelated areas.
In partnership with our preferred vendor Callcap, we present a guide to google ads and their targeting abilities. Content from this blog was previously published by Callcap on October 22, 2020.
What are Google Ads?
As one of the most powerful search engines, Google has established itself as a prime location to advertise your business. Each ad has the potential to attract anyone looking for information on your trade, which allows you to get your business’s name in front of the competition and guide onlookers to your website.
There are five different types of ads you can place with Google:
- Search Network Campaign – Your ad will show up on Google Search, Google Map, and also on Google’s search partners, such as YouTube and Google Shopping, when users search for terms related to your business’s keywords.
- Display Network Campaign – Your visual ad will be displayed to users on Google’s Display Network, including Gmail and YouTube.
- Shopping Campaign – Your web store’s product data will be used to determine where within Google Shopping your ad gets placed.
- Video Campaign – Your video will be displayed on YouTube and other platforms on the Google Display Network.
- App Campaign – Your ad will be displayed through Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, and additional publishers that show app ads.
What Type of Data can You Target?
When deciding how you want to segment your audience to target them, it is essential to make sure you have collected enough accurate data about your audience to make a decision. Through Google Ads, you must opt-in to audience targeting to collect data. Then, at any time, you can see demographic data on your audience.
As a best practice, be sure to always add audience targeting at the beginning of each new campaign and set your audience to “observational.” This means you will serve ads to all audiences and collect data on the specific audiences you selected.
Through these reports, you will be able to see data on your audience’s age, gender, household income, or any combination of the three. Armed with information on your audience, you can target audiences for your ads in the following categories:
- Who they are – parental status, material status, homeownership, etc.
- What they are interested in – groups by habits or interests
- How they have previously interacted with your business
For more information on targeting your audience using Google Ads, please visit our partner’s blog at marchex.com/blog/understand-and-optimize-your-google-ads-account-based-on-demographic-and-audience-targeting-data.
Disclaimer: This content was provided in partnership with Callcap. It does not necessarily represent products or services accessible through BuyMax. To learn more about CallCap and its services, visit callcap.com.